This whitepaper reports the main challenges physical retailers are facing nowadays. Technology and a data-driven culture can support stores in being competitive.
On the market, there are many types of tracking technologies used for in-store behaviour analytics.
They are generally adopted based on which information the store manager wants to track (and know) about his/her customers (e.g. queue monitoring, people counting, dwell time) and on the type of store and surface area (e.g. fashion store versus grocery).
Whether precise or less accurate, an issue might emerge when there is a need to precisely track the entire shopping journey inside a supermarket due to the large surface area to be covered and the many and complex paths recorded inside.
So how can a supermarket owner deal with this?
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