HOW IN-STORE ANALYTICS IMPROVED A SUPERMARKET PROFITABILITY
This case study reports a pilot by Italian grocery retailer SAIT to test how RetailerIN in-store analytics provides insight into layout and display optimization. The net result was an increase in sales of high-margin products.
CHALLENGE AND OPPORTUNITY
SAIT is an Italian grocery retailer with strong commercial presence in northern Italy. Founded in 1899, it currently runs approximately 100 supermarkets, generating 300+M€ yearly revenues. Thanks to its innovative technology, in the past months RetailerINhas worked with the company, providing analysis of shoppers’ movements inside one of SAIT stores. The aim was to understand how layout and display organization could be improved to enhance the store’s sales and profitability.
To achieve such a goal…
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