Matching sales data with the shopping journey gives complete visibility on the profitability of the different areas of the stores at the department level, aisles, down to the product category. Why did the customer stop for three minutes in the detergent area but did not buy any of the products on display?
By providing complete visibility on the entire conversion funnel, RetailerIN supports with its data and analytics supermarket chains in the choices of product positioning, promotional areas and layout changes.
The sales figure is no longer the only source for understanding the profitability of the different areas of the stores. Knowing its traffic flows and dwell times now becomes essential to make the physical store much like an e-commerce site!
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