GROCERY STORES
“What customers do from the moment they enter the store until they get to the checkout counter? ”
RetailerIN ® provides a solution to a problem affecting all grocery stores, which typically have knowledge on the purchases made, but no visibility on what customers do inside their store:
How do customers move inside my store? How many customers stop on front of a promotion? How do they interact with displays and products? How long did they interact with a given product but did not buy?
This is a fundamental part of the conversion funnel, whose importance has been fully understood just in the past few years.
RetailerIN allows grocery stores to fully model the shopping journey of customers, providing category-level analytics and actionable insights. Grocery stores can now precisely understand the performance of every single area of the store, including aisles, end-caps and product categories.
Analyse customers’ behavior by following shopper’s routes from entrance to exit with product level accuracy.
POS INTEGRATION
Match each single shopping journey with the corresponding receipt and analyse the impact of different store layouts and product placements on customer behaviour and sales.
IN-STORE OPERATIONS
Improve the shopping experience of your customers by reducing waiting times at checkouts. RetailerIN® queue management services allow retailers to control queue formation in real time and optimize staff allocation, improving the quality of service and increasing customer satisfaction and loyalty.
ENGAGEMENT
Personalise the in-store shopping experience and give more visibility to promos and products, through highly personalised contents based on precise customer’s in-store positioning.
