RetailerIN provides a solution to a problem affecting all grocery stores, which typically have knowledge on the purchases made, but no visibility on what customers do inside their store:
How do customers move inside my store? How many customers stop on front of a promotion? How do they interact with displays and products? How long did they interact with a given product but did not buy?
This is a fundamental part of the conversion funnel, whose importance has been fully understood just in the past few years.
RetailerIN allows grocery stores to fully model the shopping journey of customers, providing category-level analytics and actionable insights. Grocery stores can now precisely understand the performance of every single area of the store, including aisles, end-caps and product categories.