E-commerce has greatly changed customers’ behavior. In fact, online customers can have a lot of information on products, services available 24h / 24, suggestions and offers based on previous purchases, deliveries comfortably at home. All this has made the customer more demanding even in physical stores, which is why the shopping experience must now be highly informed and personalized even within traditional stores.
RetailerIN in-store marketing services make this possible.
Thanks to the integration of the supermarket mobile application with RetailerIN location data, it allows:
The use of an interactive and dynamic shopping list
The high personalization of information content based on previous purchases and the in-store location
Navigation by product or purchase journey
The implementation of gamification strategies
The mobile self check-out
Through these services it will be possible:
Making the shopping activity more engaging and dynamic
Customize the shopping experience of each individual customer.