QUEUE ANALYTICS
“How do queues affect customers experience and store performance?”
Queues, while do not have a direct ROI, certainly impact the customer experience and his/her loyalty over time. Getting detailed analytics on customers queuing patterns and waiting times at checkout can give retailer a tremendous opportunity to increase customers conversion and satisfaction.
Starting from the tracking of shopping carts and baskets, RetailerIN queue monitoring and analytics service provides the store manager with real-time knowledge on queue state by means of:
- real-time visualization of the number of carts and baskets in line
- analytics on the average and maximum waiting time
- real-time notifications if certain thresholds are reached.
Through queue monitoring and analytics it is possible to:
- prevent in real-time bottlenecks at checkout counters and always deliver the best possible checkout experience;
- support the dimensioning and scheduling of staffing so to properly handle traffic peaks;
- obtain measurable feedback on store layout and customer experience.
