QUEUE ANALYTICS
“How do queues affect customers experience and store performance?”
Queues, while do not have a direct ROI, certainly impact the shopping experience of the customer and his/her loyalty over time. Getting detailed analytics on customers queuing patterns at checkout, wait time at fitting rooms, can give retailer a tremendous opportunity to increase customers conversion and satisfaction. This has an impact on customers throughput and eventually sales. Through queue analytics it is possible to:
- prevent in real-time bottlenecks at checkout counters and always deliver the best possible checkout experience;
- support the dimensioning and scheduling of staffing so to properly handle traffic peaks;
- obtain measurable feedback on store layout and customer experience.
