REAL-TIME ALERTS AND NOTIFICATIONS
“How to anticipate needs and manage store operations in real-time? ”
Store operations need real-time notifications in order to maximize effectiveness and enable real-time store management strategies. This includes:
- Opening/closing checkout counters depending on the customers approaching the checkout barrier;
- Straightening out fitting rooms after shopper use;
- Re-allocating staff to busier departments or store areas.
Real-time alerts can also be used to trigger marketing activities such as a proximity marketing campaign to drive foot traffic on slow days, taking advantage of inventory opportunities.
