SALES ASSOCIATE/SHOPPER INTERACTIONS
“How, where, and for how long does your staff interact with shoppers in-store? Does this help your stores achieve their goals? ”
Understanding employee paths throughout the store and their interactions with customers is a fundamental ingredient for ensuring the best quality of service. The understanding of where shoppers spend their time in the store, compared to where sales associates do, can provide key insights on which areas are unserved and on how to optimise store operations.
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